(e.g. Professional, Vintage, Feminine, etc)
Would you attract more clients/customers? Would it help you stand out?
This can include the style of lettering and/or colors you might be thinking of.
Remember that design is not a commodity--meaning there are multiple variables that determine its value. Design should be looked at as an investment and not necessarily an expense. My goal with any project is to determine the value I can provide to you and your business.