illustrator // lettering artist
Logotype Design Questionnaire
What type of project is this?
Do you have a deadline for this project?
No real deadline
Please write the business name exactly as it's going to appear in the logo:
Where is your business based out of?
What product(s) or service(s) does your business provide?
What industry is your business in?
Describe to me your ideal customer...
What are some key-words that would describe your business?
(e.g. Professional, Vintage, Feminine, etc)
What impact would a new logo have on your business?
Would you attract more clients/customers? Would it help you stand out?
What is the story behind the name? How did it come about?
What social media platforms is your business most active on?
Where will your logo be used and seen?
Do you have any references for inspiration? This can include links to Pinterest boards, other logos you like, or even some of my previous work ;)
Are there any design elements you want your logo to include (or at least want to be explored)?
This can include the style of lettering and/or colors you might be thinking of.
Do you have a budget for this project? Please note that I do require 50% of our agreed upon fee up front and before any design work is started.
Remember that design is not a commodity--meaning there are multiple variables that determine its value. Design should be looked at as an investment and not necessarily an expense. My goal with any project is to determine the value I can provide to you and your business.
Any additional comments regarding this project?
Thank you! I will be in touch soon!